Digital Marketing Strategies #1

Search Engine Optimization (SEO)

The hash symbol # is now known by social media users as a “hashtag”. Posts that have the same keywords prefixed with the # symbol are grouped together for search engine to tag on. Hashtag is now a ubiquitous part of Internet culture.

What is SEO?

SEO, stands for Search Engine Optimization, is the practise of increasing the quantity and quality of traffic to a website through organic search engine results.

SEO is a long-term strategy, not magic

SEO is on-going and cumulative. There is no silver bullet or quick fix.

SEO is content strategy. SEO is a long-term, not short-term strategy. It can take weeks, or even months, to see results.  

Ranking organically takes time. Hence, start as soon as you can.

It is ridiculous to expect immediate result with appear suddenly on the top spot, as the ranking is ever evolving.

SEO is Content Strategy

SEO has snowball effects. As you invest over time by regular creating optimization contents, your site gradually becomes larger with more contents, and therefore the ranking of your site in the search engine is increased.