What is Copywriting?
Copywriting is focused primarily on a direct and short-term goal for the purpose of generating sales. Copywriting is the focus of ads, sales letters, sales emails, landing pages, and more. Copywriting is more straightforward than content writing and uses persuasive, emotional language to appeal to the consumer so they take immediate action.
Copywriting is everywhere and everyday in our lives.
It is not only on advertising and products as well as behind the videos you watch, but also in documents, emails, brochures, flyers and product catalogues.
Words hold the power of influencing, inducing and driving the urge.Copywriting is crucial because it drives profitability, earns an ROI and achieves our business’ goals by convincing your target customers and business partners that your products offering will solve their needs and offer them value.
When setting up a business, strategic positioning, effective marketing materials and professional branding are no longer optional extras – they are essential for growth. Marketing materials are key to helping you reach your intended audience, and ultimately to helping you build a loyal customer base and grow your business.
The different types of marketing materials can be everything from a website, paper marketing materials and social media graphics to business stationery and merchandise – they are all there to make an influential impact to the readers.
Amalov International offers copywriting services for marketing materials:
- Company Website
- Company Profile
- Product Catalogue
- Brochure, Flyer
Amalov International shall work with you in polishing your marketing materials with our copy writing services to make professional presentation of your Company.