5 Steps to Build a Strong Brand
1. Understand the Core Value of Your Company
When you get to understand about your strength of productivity, as well as, the values of your products, you build your confidence in mitigating the relationships with your customers, suppliers, employees, potential buyers, investors, and even your competitors.
The core values of your Company help to integrate the support of all forces to promote the brand.
The core values of your Company can be:
- Innovation of Productivity
- Practicality of Your Products
- Safety Feature of Your Products
- Preciseness of Your Production
- Reliable Quality of Your Services
2. Be Consistent
Consistency is vital for the public to build an image when hearing about your brand. You shall establish a basic branding file, consisting of your branding information:
- Brand Colour Codes
On the other hand, you shall be consistent in what you advocate. For example, should you promote that you care about customers, but customers have to wait ages to get your response, or worse, no response from you until they have to express their frustration on social media.
You shall be consistent to keep your words and your promise regardless of circumstances or challenges.
For example, should you advocate of freshness of your products, you shall pay close attention to your ingredients, the hygiene of the whole process, as well as the duration of having them for sale.
3. Integrity and Trustworthiness
Companies provide products and services that are needed by the consumers. Hence, the ultimate purpose of companies is to fulfil the needs of the customers and serve their interests.
“Respect is earned, trust is built.”
The relationship of human beings, same as the relationship between the Company and the Customers as well as with the Employees of the Company, is built on mutual respect and trust.
Integrity and trust build the solid foundation of a brand.
The Management of the Company shall lead by example.
Should the Company appeal that it cares for its customers and employees, but the management of the Company has been claiming the expenses of family travel of the director(s) on Company’s accounts and does not reward the Employees, how can the Company still expect for the loyalty of the Employees!?
4. Provide Marketing Information to the Public
You are aware of your strength of your productivity, as well as the values of your products. However, such information should not be kept to merely yourself and remain unknown to the public.
Hence, you shall state clearly in the Vision, Missions, and Objectives in Your Company Profile.
You shall also establish a Catalogue of your products, containing name of the product, features and description on the use of the product, as well as images of the product, to enable those who express interests in your Company and your Products to get to know your Company and your Products better.
5. Identify Your Targeted Customer Segments
Whom do your Products serve?
- Retail or industrial consumers?
- Age group of your targeted customers?
- Gender group of your targeted customers?
- Premier or blue-collar social group?
- Domestic, regional, or international?
Distinguish your key targeted customer segments. Discover which customer group need your products most and place your focus to nutrient and raise the supporters of your brand there.
A tree takes time to grow, so does your brand.
Talk is easy, prove your words through concrete actions to consolidate the relevance and association of your brand precisely and clearly to the public especially your key targeted customers. Uphold integrity and trustworthiness, even at the times of challenges. Your consistent endeavours shall bear fruits over time.